Getting Rid of Uglies
From the amazing amount of feedback I’ve been getting to the Creative Tips newsletter, it’s clear that there’s a vacuum of basic “how-to” information on simple layouts and making documents look good in...
View ArticleThe Battle for Good Looking Documents
I’ve been amazed how many people have told me — enthusiastically — that after reading some of these Creative Tips they are battling to overcome their years-long habit of typing two spaces after a...
View ArticleCorporate Image Boot Camp
The Creative Tips newsletters have proved amazingly popular, far more than I ever expected. There’s an interesting double-effect here: as I write more and get more feedback, I find the newsletters...
View ArticleCorporate Identity Standards Aren’t Just for Big Corporations
The latest issue of Creative Tips, going live tomorrow, details more about what a style book is and how to make one. Very few small to medium size businesses have a style book, far less use one,...
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The Right Design is a Good Investment
Ultra Essence is a national distributor of popular skin care products, sold primarily at shows, state fairs and similar venues, where people are looking for things they don’t normally find in stores....
View ArticleWhat Do You Mean by “Best”?
A client commented to me the other day, “I think I get some of your best work from you,” right after he’d commented that my “best” work was at the back of my portfolio. I was a bit taken aback; a...
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